Startup PR on a shoestring budget
WHO ARE YOU TALKING TO? If you´re not seen, you´re not there, right? Working with PR at a start-up is a must have and if you do it right it can be a cost-effective way to promote your company. With...
View ArticleStartup PR: How to get your message across
How to get your message across Getting your news and message out through the media can be a very effective marketing tool for a young company, but it’s not always easy to get noticed. Maybe you are...
View ArticlePingvin – a new boutique PR firm out of Stockholm
Tell us about yourself and your background? My name is Linda Hörnfeldt, I’m originally from Örnsköldsvik in Norrland. I’ve been working with the web all of my adult life, making my first web page in...
View ArticleStartup PR: Easy ways to get coverage and recognition
There are many ways to get attention without having to put to much effort behind it, besides having a great product. One way is to nominate your company to start-up awards. Awards related to summits...
View Article5 “alternative” advertising/PR ideas for startups
My university English professor once said “If everything is highlighted, then nothing is highlighted.” What happens when Sweden’s teeming jungle of start-ups all pitch similar or identical advertising...
View ArticleDo startups really deserve more media coverage?
Editor note: This post was written by Olle Aronsson, a reporter at Dagens industri. Olle also co-hosts Digitalpodden, a bi-monthly podcast about the Swedish Internet industry. There’s been a bit of a...
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